Most press releases are just spray and pray. Use quotes to provide insight, not information Including quotes from people in your company can be helpful for journalists and on regional or trade publications are often used, word for word. Our new butter cream cupcakes are rich with flavor and sure to make your day a bit more decadent.
Too often in the PR world we throw out an excess of adjectives that just end up screaming overcompensation.
And colorful headlines are for your crayon box days.
Include quotes whenever possible. So if your story is about the the launch of the first financial planning consultancy for women, say exactly that. Use the press release as a sales tool. If well written, a press release can result in multiple published articles about your firm and its products.
Following these few guidelines will help get the word out about your product, service or book. Give some love to the subject line. The first two have a little biz-blab in them, but are still reasonably effective.
Better yet, don't fill the sheet. As with most good writing, shorter is usually better.
Is there anything unusual or unexpected about it. Long says you should treat a press release as a purposeful document with a single goal: The site contains hundreds of hours of case studies, video presentations, and interactive courses.
When it comes to style, stick to the basics. If yours is longer than that, you've probably got unnecessary waffle that doesn't add anything to your story.
Type at the end of your release to indicate there are no more pages. Save the extra description for the meat of your release, but let them know why they should care to open your email.
The purpose of a press release isn't to make your poobahs happy by touting minor product developments that no reporter would ever cover.
Speak directly to your target audience Be specific Include relevant visuals to make your document more interesting Distribute your press release through local news agencies and media outlets.
Some of it may seem like common sense, but apparently a reminder is needed, given the number of organizations that put out badly structured press releases. Limit yourself to one page, though two pages is acceptable.
The inverted pyramid of writing starts with the subject line on your email blast, not the email message itself. Indeed, great press releases do more than keep the media and the industry-at-large informed of your company's recent developments.
Keep the fluff and extra descriptive words to a minimum. While it can be a useful background document for journalists, a press release isn't a story.
A common oversight that can render a press release ineffectual is a lack of contact information for reporters to follow up with. Get your top line in the first line of your press release Getting a journalist to open your email is important, but if your first sentence doesn't grab them, they may not read any further — which is why you need to get the "top line" the most important bit of your story right at the beginning of your release.
While the format for a press release is basic, the content of the release should be anything but. Write short paragraphs—four lines maximum.
Announcing Our New Cupcake Flavor. Susan Valeri is a business and book publicist who gets clients in front of their audience.
And that can mean new prospects contacting you asking you to sell to them. How to Write a Press Release for a Fashion Brand: 5 Actionable Tips A press release for a fashion brand is different than one for an album launch or a new product.
To ace your press release, follow these top tips. Nov 10, · A press release is the quickest and easiest way to get free publicity. If well written, a press release can result in multiple published articles about your firm and its products. Jun 09, · To write a press release, start with a catchy and concise headline that lets readers know what the press release is about.
Then, write a brief sentence paragraph that sums up the main point of the press release%(59). Top Ten Tips For Writing Your Best Press Release Ever by Susan Valeri Last Updated: May 2, Want to increase the chances your press release will actually get picked up by the media?
Use this top ten list as your guide. 5 Tips for Writing a Winning Press Release Oct 22 By: Nadia Vizueta Press releases are a crucial tool for public relations professionals: they help deliver a brand’s message to the media as well as the public in a fast and efficient way.
Top Tips for Press Release Writing We love a bit of good, old fashioned public relations. The world of marketing may be changing forbut there are some practices that see little modification.Writing a press release top tips